Our Story ♥


Sadie & June was started at our home in Ottawa, ON in May 2015. With me (Kendall) being from New Jersey and my husband Steve from Ottawa (and us meeting in Florida!), travel has always played an important part in our lives - and our little family's story. The hand-embroidered heart maps were born out of this love!

The concept: I began embroidering through paper maps that meant something special to Steve and me. I chose a classic and simple red heart because of how it boldly stands out on each map and the meaning behind it can convey so many different things - where you love, where you met your love, where your heart remains, etc. In 2017, Steve learned how to stitch and we both made the dive into selling love gifts to you all full-time.

Just like the red heart, your story gets stitched into your special piece - made to be a reminder of the places, people, and adventures you hold dear. We love hearing personal love and travel stories from our customers when they share the connection to the piece they chose.

There are currently over 1000 maps to pick from with more being added frequently!

Fun Facts:

  • Sadie & June are not our names (though we now answer to them!) - they are pets we love. Junebug is our beloved cat and Sadie is Steve's amazing family dog.
  • Kendall grew up in a small town in Southern New Jersey (or what we call it - South Jersey) - Hammonton - which boldly claims to be the "Blueberry Capital of the World."
  • When Steve isn't stitching away he's writing songs and playing guitar in multiple Ottawa bands
  • We met at a music festival in Gainesville, FL (The Fest) - and serendipitously ran into each other in NYC at a concert a month later. We take a road trip to Gainesville every October to the same music festival (well, except in 2020).